ABSTRACT
The purpose of this research is to identify the impressions and emotions that the photograph generates in people when exposed to an interpretative analysis. For this study, the photograph The firs Embrance by Mads Nissen 2020, winner of the World Press Photo 2021 contest, was analyzed. The research is experimental, using inductive-qualitative methodology. A questionnaire was randomly applied to citizens and the observation technique was used to understand the photographic codes. By nature we believe in photography and understand that any person, regardless of their economic, cultural and social stratum without formal education is able to understand and decode it correctly. The analysis of the reactions of the observers concludes that the photographic act in photojournalism does not end with the publication in the pages of the media, but awakens affective and emotional capacities in the observers. © 2022 Universidad de Malaga. All right reserved.
ABSTRACT
During the sanitary emergency in the worldwide by the COVID-19, we faced a serious scenario. However, as in other situations, the acquaintances memes arise;images, videos or even audios full of humor that, in moments of sadness, anguish, anxiety provide a little relief. Through this qualitative research with an exploratory approach, positive or negative emotions are analyzed, specifically the levels of humor or laughter that these graphic resources generate during the first months of the pandemic in Ecuador. The hypotheses are: 1. Memes make people improve their anxiety levels during isolation caused by the health emergency, and 2. There is little acceptance of memes that belong to political figures. The results show that 89.5% of participants improved their anxiety levels after observing this sample of memes. © 2020, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.